The magic of the ocean, essential to life on Earth, is severely compromised by the waste dumped into it every day. However, there are simple ways that everyone can combat waste, including the 3Rs formula: Reuse, Recycle, Reduce.

In 2023, the Aquarium de Paris is teaming up with Lapins Crétins, Ubisoft's internationally successful brand for over fifteen years, to present the 3 Rs to the public through a fun and playful exhibition.

With creativity and humor, the "Lapins Crétins à l'Aquarium de Paris" exhibition invites visitors of all ages to understand where waste comes from, what to do with it, and how to limit it. The playful tour, punctuated by anecdotes and educational information, describes the circuit of waste produced by human activities, from its appearance to its recovery or dispersion in the ocean. Thanks to their quirky vision of the world and their boundless inventiveness, Les Lapins Crétins participate in their own way, without suspecting it, in virtuous actions to reduce the volume of waste. The Rabbids are used to Recycling and Reusing all the objects they find to invent crazy machines and have fun. In this way, Rabbits can Reduce their waste production! True ambassadors for the 3Rs!